Tech & Growth Glossary
The essential knowledge base for C-levels decoding the vocabulary of the new era of artificial intelligence and digital acquisition.
A
ABM 2.0 (Account-Based Marketing with AI)
The evolution of traditional Account-Based Marketing. ABM 2.0 uses artificial intelligence and predictive intent analysis to orchestrate hyper-personalized campaigns for specific corporate accounts.
AEO (Answer Engine Optimization)
AEO is the process of optimizing a company's data infrastructure so that language models (LLMs) like ChatGPT and Google AI cite the brand as the definitive answer.
Agentic AI (Agentic Workflows)
Agentic AI refers to autonomous Artificial Intelligence systems that not only generate content but orchestrate complete workflows, making multi-step decisions to achieve a corporate goal.
Autonomous SDR
An Autonomous SDR is an AI Agent that runs B2B prospecting end to end — research, data enrichment, personalization, and outreach — replacing the manual work of a junior Sales Development Representative.
G
GEO (Generative Engine Optimization)
GEO is the discipline of optimizing content to be cited by generative engines like ChatGPT, Perplexity, and Google AI Overviews — the equivalent of SEO for the era of AI-generated answers.
Ground Truth
The unique, structured, and sanitized knowledge base of a company that acts as the primary source so AIs do not invent information.
M
MCP (Model Context Protocol)
MCP is the open protocol that lets AI assistants (like Claude) connect directly to a company's data systems and tools in a standardized, secure way.
Multi-Agent Systems (Swarm)
A multi-agent system (or Swarm) is an architecture where several specialized AI Agents collaborate and coordinate to execute a complex objective, instead of relying on a single generalist agent.
R
RAG (Retrieval-Augmented Generation)
Architecture that allows an AI to access a private knowledge base before generating a response, preventing hallucinations and ensuring accuracy.
Revenue Per Employee (RPE)
Revenue Per Employee measures how much revenue each employee generates on average — the metric that reveals whether a company grew by hiring people or by building autonomous infrastructure.