Tech & Growth Glossary
The essential knowledge base for C-levels decoding the vocabulary of the new era of artificial intelligence and digital acquisition.
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ABM 2.0 (Account-Based Marketing with AI)
The evolution of traditional Account-Based Marketing. ABM 2.0 uses artificial intelligence and predictive intent analysis to orchestrate hyper-personalized campaigns for specific corporate accounts.
AEO (Answer Engine Optimization)
AEO is the process of optimizing a company's data infrastructure so that language models (LLMs) like ChatGPT and Google AI cite the brand as the definitive answer.
Agentic AI (Agentic Workflows)
Agentic AI refers to autonomous Artificial Intelligence systems that not only generate content but orchestrate complete workflows, making multi-step decisions to achieve a corporate goal.